Article Marketer Blog

If I were to use one word to describe most online entrepreneurs setting up a new business for the first time, that word would be: overwhelmed. I see it as a common malady across much of the Internet marketing world. It doesn't have to be that way; in fact, it's not supposed to be that way.

Why is it so prevalent? Most people aren't going to like the answer, but that's never stopped me from telling you before, so here goes: it's ego.

Calm down, now, and unclench those fists while you hear me out. I know we're talking about your baby here and you want to keep it under your wing like a mother hen. And that's good, up to a point, I suppose. You consummated the relationship between an idea and ambition, carried it full-term (in some cases many years) and through a hard labor gave birth to this creation. It's only natural to protect it from the careless hands of others. Or is it?

There are countless Internet gurus, and a few wizards too, that spin tales of success that make eyes glaze with hope. They talk about how to set a business up, kick-start it, put it on auto-pilot and have your new island home on ice so you're all set after Friday's retirement party. What could be better than that, right? Well, reality is for one thing. Most successful businesses are built online over time and with great care and better decisions.

The best discovery you will ever make as a business owner is the realization that you can't do it all by yourself and need some expert help. There's no shame in that. Think about it, you already do it with your family. How many people perform health care, sports coaching, total education and job training for their children? My guess is few, if any, of us can do it all. Why would we think we can do any differently with a business?

The function of a business owner is to provide leadership, direction and the wherewithal to get it done. If you do all the work yourself, you're not a business owner – you have a job. Just like with real life children: you take it to the doctor, drop it off at soccer practice, find a tutor when needed and mentor them. Why train yourself to do what some else already knows and can do better than you? It simply doesn't make good business sense to do that.

Article marketer Konrad Braun wrote an excellent piece on the virtues of outsourcing tasks to professionals while you go about the task of building your business. You can read it here:

Finding & Getting Webmaster Support!

Internet marketing has become this huge phenomenon in the last ten to fifteen years. Literally thousands of internet businesses are being started every single day in North America alone, and the interesting thing about it is that a good percentage of the people that start these businesses, don't know a thing about the internet. Let alone marketing on it!

I remember when I first started online (this goes back years), I got a hold of a recorded video seminar and as you can imagine, I was glued to the screen watching every move of these multi-millionaires. They were supposedly THE deal and everyone expected to receive a magic success formula from them. After all, how else would these gurus have made their millions?

Well, I don't remember much about that particular video anymore, except for one scene - where the guru jokingly promised that she would tell everyone exactly where she got all of her secrets from. She had everyone's attention all of a sudden. To their disappointment though she says: "GOOGLE".

Now, I am certain that you have heard gurus say that in the past as well and whether you agree or disagree is irrelevant. Fact is, there really is no magic or secret when it comes to internet marketing. Take my word for it: I have seen it all.

If anything, there is a formula, and here it is: Do what successful internet marketers do, and you will be successful. It is as simple as that!

Having said that though, Google might not always be the best place to go to if you are just starting out. There is a lot of information out there and by the time you have sifted through it all, you will most likely suffer from information overload. So what do you do?

Join a webmaster forum, bookmark webmaster resource sites, and last but definitely not least, read articles that have been written by experts in the field.

By joining a forum with like minded people, you will find that you are not the only person on the World Wide Web that has questions about whatever it is you are struggling with. Forums are the ideal place to discuss these problems and to come up with a solution. Remember: two minds are better than one.

Another advantage about webmaster forums is that even though you are all a like minded bunch of people, you all have different strengths and weaknesses. Something you might consider straight forward might be something someone else is struggling with. On the flip side though, if YOU are the one struggling with something, someone else might just be an expert in that.

Build a reputation as one who likes to help, and guess what... other webmasters will have no problem helping you either. Remember: It is always better to give than it is to receive!

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To your success,

Brad

(Brad McGovern is the Marketing Manager at Article Marketer, and offers advice and news of note to article marketers. Watch for more from Brad in the coming days!)