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Backlinks: The Backbone Of Search Engine Success
Simply put, "backlinks" are connections from websites all around the Web that guide readers back to your website. When other sites link their pages to yours, you've been backlinked! Your linking strategy could mean the difference between success and failure.
A powerful linking strategy ensures that your site receives tons of qualified, pre-sold traffic interested in signing up for your newsletter, downloading your e-Book, and buying what you have for sale.
And if you're looking to drive traffic to your site, backlinks are just huge. That's because the major search engines use the presence of backlinks to decide where your site ranks in the search engine results.
Leanne Hoagland-Smith
Process Specialists
Get Prime Search Engine Results Positions
Here's what Google says about how to improve your site's ranking:
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value."
And yep, Yahoo! says basically the same thing:
"Yahoo! Search ranks results according to their relevance to a particular query by analyzing the web page text, title and description accuracy as well as its source, associated links, and other unique document characteristics."
The Article Marketer system was built using scientific "Yahoogle-icious" processes that take all the hard work out of article marketing.
Quality Links Mean Better Results
It's important to understand that backlinking is all about quality. The search engines understand that not all links hold equal weight, and a backlink (also known as an "inbound link") from a highly popular site has more clout than a link from your Uncle Ted's garden photos.
So while having every member of your extended family create a link to your website from their own might be a great way to keep Aunt Alice up to speed on the kids, it won't get you much love from the search gods.
Honest, Honorable Link Strategies for Good Guys
Article marketing is known as the white-hat way to create these relevant, inbound links. When your articles are published in newsletters, you get a highly relevant link back to your site.
And these backlinks are the exactly what the Yahoogles crave -- fresh, relevant links from other popular sites.
Distribute more and more articles around the Web, and you'll build a steady stream of backlinks over time. The search engines will notice, and your PageRank will go up. Now that is link simple!
Start building backlinks today with an Article Marketer account.
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your links out there! 
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Key to Success: Submit Over Time
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